Madrid, July 27 2021 – Seedtag, the chief in contextual promoting in EMEA and LATAM, has introduced at the moment that it has partnered with Paula Radcliffe, former British lengthy distance runner and three time winner of the London Marathon, to be the face of the organisation’s global ‘Summer of Sport’ campaign.
Following a difficult 18 months – throughout which the COVID-19 pandemic put a cease to a lot of sporting occasions – the summer time of 2021 has made up for misplaced time. With reside crowds now again in attendance, the UK has watched on eagerly as Gareth Southgate and his England facet battled their solution to the Euro 2020 last and Novak Djokovic received his sixth Wimbledon trophy. Consideration has now turned to Tokyo, the place the Olympic Video games are in full move.
Paula Radcliffe full picture
Seedtag has partnered with Paula Radcliffe to assist manufacturers perceive how their Contextual AI can leverage heightened curiosity round sporting occasions to maximise the outcomes on their promoting campaigns, with out the usage of cookies or gathering personally identifiable data (PII). Seedtag can ship extremely seen promoting campaigns to greater than 500 million customers as they view footage and content material throughout greater than 3000 premium publishers.
Over the course of the Olympic Video games, Seedtag might be releasing movies concerning the high 6 values of sports activities. Showing in every video, Radcliffe discusses the primary values that athletes rely on for achievement, and the way she has embraced every worth throughout each her skilled profession and private life.
The 6 particular values – extracted from the entire sports activities content material revealed prior to now months by Seedtag’s Contextual AI expertise – are: adapting and overcoming adversity, dedication and keenness, teamwork, perseverance, integrity and purpose setting. Radcliffe will talk about every worth, explaining what every one means to her and the broader sporting world.
Key highlights from the video marketing campaign embrace: Radcliffe discussing her dream dinner friends, her predictions for the Olympics, in addition to her dream all-time Olympic staff. She additionally took half in two enjoyable challenges: sliding an Oreo cookie from her brow into her mouth, and stuffing as many M&MS as she might into her mouth.
Acknowledged as one of many most interesting athletes of the fashionable period, Radcliffe has established herself because the grasp of the last word distance race, the marathon. Beforehand the quickest marathoner of all time, Radcliffe received the London Marathon in 2002, 2003 and 2005.
In November 2004 she received the New York Marathon and in 2005 she took the gold medal on the World Championships in Helsinki for a similar distance. She was awarded an MBE in June 2002 and later that 12 months was voted the BBC’s Sports activities Persona of the Yr.
Seedtag provides a Contextual Full Stack expertise: human-like understanding of the content material, high-impact options and actual time placement optimisation (DPO, Dynamic Placement Optimisation) to make sure all model messages are seamlessly built-in into the optimum content material. This proprietary expertise, based mostly on the trade’s first synthetic intelligence, analyses on-line articles to optimise advert focusing on. It’s the solely full-stack promoting suite in the marketplace, enabling manufacturers to construct their promoting technique round dependable information, and to show adverts within the in-content placements that greatest seize customers’ consideration. Because of unique writer partnerships, Seedtag permits manufacturers to increase their sponsorships to the digital setting.
Nicol Flores, World Occasions and Activations Supervisor at Seedtag, stated: “Paula Radcliffe is likely one of the most interesting athletes of the twenty first century and an unimaginable function mannequin. We couldn’t consider anybody extra befitting for our Summer season of Sports activities marketing campaign than Paula, who completely encapsulates all 6 of the highest sporting values.
“We’re excited to point out how Seedtag shoppers are already utilising contextual focusing on to maximise the outcomes of their promoting campaigns, and we’re proud to have Paula on board to assist us ship that message.”
Seedtag is the main Contextual Promoting Firm that creates extremely impactful and interesting options for related premium visible content material, powering focusing on and returns for high publishers and the best manufacturers. The corporate’s contextual A.I. permits manufacturers to have interaction with customers inside their universe of curiosity on a cookie-free foundation.
Seedtag was based in Madrid in 2014 by two ex-Googlers who wished to get essentially the most out of editorial photographs and to today it’s a world firm that has practically 200 workers and an necessary worldwide presence with workplaces in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil and Colombia.
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