In 2014 Kobe Bryant Bought 10% Of Sports Drink BodyArmor For $6 Million. Coke Just Acquired BodyArmour At An $8 Billion Valuation

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splits: 21

Throughout his whole 20-year skilled profession, Kobe Bryant earned a complete of $323.3 million in NBA wage. As of this writing, solely Kevin Garnet, Chris Paul and LeBron James have made extra money on the basketball courtroom.

Kobe additionally earned a fortune off the courtroom because of plenty of extremely profitable endorsements. His most notable endorsements included Nike, Sprite, McDonald’s, Turkish Airways, Lenovo, Hublot and Panini. Kobe’s reputation in China enabled him to signal profitable Chinese language-specific endorsement offers with corporations together with Alibaba, Sina.com and Mercedes Benz.

By our depend, Kobe Bryant earned $350 million from endorsements throughout his taking part in days.

In order that’s $323 million from wage and $350 million from endorsements, over a 20 yr profession. Spectacular numbers.

What’s extra spectacular?

Kobe Bryant simply posthumously earned greater than he ever did from both wage or endorsements…. from one deal.

(Picture by Harry How/Getty Photos)

BodyArmour

Based on legend, again in March 2014 Kobe determined to spend money on the sports activities beverage firm BodyArmour after taking only one sip of the drink. BodyArmour positioned itself as a more healthy various to Gatorade. None of its merchandise include synthetic sweeteners or colours.

BodyArmour was co-founded by Mike Repole and Lance Collins. Repole’s earlier firm Glaceau, which owned vitiminwater and smartwater (the model names are deliberately lower-case), was acquired by Coca-Cola in 2007 for $4.1 billion. Collins’ earlier ventures embody Fuze tea.

In the yr previous to Kobe’s funding, BodyArmour generated $10 million in income.

When the main points had been all labored out, in March 2014 Kobe paid $6 million for a ten% stake in BodyArmour. In different phrases, when Kobe first invested the corporate was valued at…

$60 million

Quick ahead a couple of years.

In 2018, BodyArmour generated a little bit over $250 million in income. In August of that yr Coca-Cola purchased 15% of BodyArmour for $300 million. The valuation Coca-Cola agreed to?

$2 billion

At that time, Kobe’s $6 million funding had was $200 million on paper.

As a part of this transaction, Coca-Cola took over all bottling and distribution of BodyArmour in alternate for an extra 15% fairness stake, bringing Coke’s possession to 30%.

Quick ahead to the current. BodyArmour will generate round $1.4 billion in income in 2021. For perspective, Gatorade generates round $8.5 billion per yr in income.

This morning it was revealed that Coca-Cola had struck a deal to accumulate the remaining 70% of BodyArmour, taking 100% management. Coca-Cola is paying $5.6 billion for the 70% stake. This deal valued BodyArmour at…

$8 billion

At some level between the final two Coca-Cola investments, Kobe’s fairness was lowered from 10% to five%. It is not recognized if he cashed out 5% in a earlier funding spherical OR if relinquishing 5% was a part of the deal to provide Coke an extra 15% for taking up bottling and distribution. Doubtless the latter.

Due to this fact, with this newest transaction, Kobe’s property will stroll away from BodyArmour with a payday of…

$400 million

That is $400 million on a $6 million funding.

What Would Kobe Bryant’s Internet Value Be In the present day?

At the time of his loss of life in January 2020, Kobe Bryant’s net worth was $600 million. At that time, his BodyArmour stake was valued at $200 million pre-tax. With out BodyArmour his internet current worth net worth was $400 million.

If Kobe was nonetheless alive immediately and was taking residence a $400 million windfall, he would doubtless maintain “solely” round $270 million after taxes. When added to his $400 million “different” net worth, he would have an after-tax net worth of $670 million. Should you’re pondering that is not an enormous enhance, please keep in mind that we had been already calculating his net worth assuming $200 million in pre-tax worth from BodyArmour because of the 2018 Coke funding. So we’re bumping the worth up by $200 million, however then additionally subtracting round $140 million for taxes.


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