Should you’ve watched a Sunday Evening Football sport on NBC, you have doubtless seen the beginning lineup introductions for every group. Or possibly you have simply laughed on the parodies from Key & Peele. Both manner, the gamers introduce themselves and say what school they went to. On the NBC broadcasts, there’s additionally a Pro Football Focus (PFF) rating beneath the participant names.
What you could not know is that Cris Collinsworth—who broadcasts these Sunday Evening Football video games alongside Al Michaels—owns PFF. The analytics platform works with each NFL group and greater than 95% of the Energy 5 schools. At first, PFF centered on analyzing and grading gamers, performs, and general group efficiency. However as e-sports and fantasy sports activities have grow to be extra common, the platform has regarded for different methods to market to gamblers and fantasy gamers.
Now, PFF is increasing into different sports activities. And to energy these investments, Silver Lake, a worldwide expertise funding agency, is buying a minority stake within the firm for $50 million, per ESPN’s Adam Schefter.
Whereas the precise measurement of the stake is unknown, Schefter shared the deal values PFF at 9 figures. PFF plans to make use of the cash to broaden into different sports activities, notably soccer and rugby.
The settlement additionally provides Silver Lake the power to carry the asset for longer than a standard non-public fairness fund. If the foray into soccer and rugby is profitable, Silver Lake might discover itself with much more worth than it anticipated. PFF might be in good firm, too; the funding agency has about $88 billion in present belongings and is not any stranger to the sports activities world.
Silver Lake was among the many traders of a $325 million funding spherical for Fanatics in August this yr. In 2020, the agency invested in health club operator Equinox, and in 2019, Silver Lake paid $500 million for a ten% stake of Metropolis Football Group, the holding firm for Manchester Metropolis and New York FC. Silver Lake additionally owns a stake in Madison Sq. Backyard.
You’ll be able to nonetheless count on to see the PFF rankings throughout Sunday Evening Football video games. However do not be stunned if you happen to begin seeing extra information pop as much as complement broadcasts, particularly throughout sports activities.