Chris Noth Loses $12 Million Tequila Brand Deal Over Sexual Assault Allegations

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splits: 7

Three ladies have come forth with allegations of sexual assault in opposition to actor Chris Noth (all of which he has vehemently denied), and among the many repercussions is the shuttering of an in-the-works deal between his tequila model Ambhar and Leisure Arts Analysis, Inc, in line with a press release from the latter firm. The deal was going to be for $12 million.

The assertion, made earlier than the third alleged sufferer got here ahead, doesn’t mince phrases about why the deal was scrapped:

“Leisure Arts Analysis, Inc. (EARI) at the moment introduced that they’ve ceased closing negotiations of a deal to accumulate Chris Noths Ambhar Tequila following the current allegations which have come to mild in opposition to the actor. Chris Noth has been accused of misconduct by two separate ladies greater than a decade aside, in line with a current report by The Hollywood Reporter. EARI had been in talks for a lot of months about buying Ambhar in a $12 million settlement, however has taken the choice to terminate all additional discussions concerning the acquisition.”

Jason Merritt/Getty Photographs

The assertion additionally touts EARI’s “social accountability,” together with their help for the conservation of white rhinos by the use of their White Rhino Vodka model, but additionally appears to acknowledge that the beforehand agreed-upon cope with Noth now not made plain enterprise sense:

“Whereas Ambhar Tequila was a gorgeous acquisition goal for us, at this time limit it would not make sense for us to maneuver ahead with this deal in mild of the claims, which have to be taken with the utmost seriousness, stated Bernard Rubin, CEO of EARI. That stated, we proceed to be looking out for spirit manufacturers that match EARIs ethos of social accountability.”

NBC Information reviews that Noth has been Ambhar’s majority stakeholder since 2018. By way of a spokesperson, he stated that the deal between Ambhar and EARI was by no means signed and had not been finalized.

The lack of the tequila deal just isn’t the one consequence Noth has confronted due to the allegations. He has additionally been dropped from his function on the CBS sequence “The Equalizer,” per a press release from the present’s manufacturing firms.


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